About

Cipher Noir exists to drive purposeful silence into a world increasingly distorted by constant noise. This noise is from the apparatus of commerce where marketing gimmicks are the sole significant bait to allure the audience. When overt flashy tricks become the only way to inform purchases, it becomes the very norm. 

We see the fuss that brands make with colours and voices, with the intent to push masses in action. This loses out informed purchasing, as slow-deliberate learning is replaced with the meaningless ‘eye-candy’; this is purchase for appeal, not for intent, it is the purchase you make to fit in, rather than to stand out. 

Cipher Noir truly stands for all that is not the mass-allure that gathers the sheep to take the herd to yet another fad. Cipher Noir is for all that rejects trends and baits, fads and flicks. What we insist on is to reclaim silence in a world of maximalism, to be anything but overspeaking and underdelivering.

Our ethos is in our silent rebellion, man makes trends, trends can never make man. Your identity seeks more an authentic expression than the boxes you’re made to fit in. When you speak the language of Cipher, you reject the public eye that constantly reminds you that you have to keep presenting, explaining and performing. Cipher is your voice of rebellion, of questioning, of rejection and of the eventual dissociation. Our philosophy is simple, your existence should rather be purposeful than loud, intentional than performative.